Proverbs 8:34-36 KJV
 Blessed is the man that heareth me, watching daily at my gates, waiting at the posts of my doors.  For whoso findeth me findeth life, and shall obtain favour of the Lord.  But he that sinneth against me wrongeth his own soul: all they that hate me love death.
The majority looses out on life eternal because they choose death, and love death rather than life. Let that marinate.