Proverbs 8:34-36 KJV
[34] Blessed is the man that heareth me, watching daily at my gates, waiting at the posts of my doors. [35] For whoso findeth me findeth life, and shall obtain favour of the Lord. [36] But he that sinneth against me wrongeth his own soul: all they that hate me love death.
The majority looses out on life eternal because they choose death, and love death rather than life. Let that marinate.